Recently, the 22nd China Ceramics and Bathroom Cutting-Edge Awards ceremony—hailed as the “Oscars” of the ceramics and bathroom industry—opened in Foshan. In this authoritative selection that brought together the industry’s top forces, Rifeng Bathroom, by virtue of its sustained dedication to the “Ultra-Durable” strategy and its hardcore product strength, swept up three heavyweight honors at once—”Model Brand for Durability,” “Benchmark Product for Durability,” and “Recommended Bestseller Product of the Year”—fully attesting to Rifeng Bathroom’s systematic leading edge in the field of durable bathroom products.
In the face of consumers’ deeper demand for bathroom products that are “long-lastingly durable and diverse in value,” Rifeng Bathroom has precisely anchored the core positioning of “Ultra-Durable,” running the promise of “Rifeng Ultra-Durable, Day in and Day out for Ten Years” throughout its entire strategy.
Inheriting the durability gene accumulated through the group’s thirty years of deep cultivation, the brand formally established its ultra-durable strategic direction in 2025, breaking free from the industry’s low-end price involution. In 2026, Rifeng Bathroom further launched the “Ultra-Durable Aesthetics IP,” joining hands with the national-level intangible cultural heritage of Liu’s Bamboo Weaving to deeply integrate durable physical properties with Oriental intangible heritage aesthetics, achieving a leap from functional competition to value competition.
This series of strategic moves has not only established a distinct exemplary image for Rifeng Bathroom on the ultra-durable track, but has also propelled the bathroom industry from a single durability metric toward a comprehensive value standard of “quality + aesthetics + intangible heritage”.
The honor of “Benchmark Product for Durability”—the Jin’gang Wood Bathroom Cabinet GPJ50010—attests to Rifeng Bathroom’s deep breakthroughs in material technology and category standards. Targeting the long-standing pain points of traditional bathroom cabinets, such as susceptibility to moisture, deformation, and mold, Rifeng Bathroom pioneered the brand-new category of Jin’gang Wood, achieving durability performance far exceeding national standards through a seven-layer composite structure.
Based on this core technology, the brand released the “2025 China Ultra-Durable Bathroom Cabinet Development White Paper,” establishing a six-dimensional industry evaluation system and obtaining the market-position certification of “Pioneer of China’s Jin’gang Wood Bathroom Cabinet Category.”This category innovation has not only fundamentally solved the usage pain points of traditional bathroom cabinets, but has also established a differentiated competitive barrier through standard-building, setting a quantifiable durability benchmark for the industry.
The R3 High-Flush Toilet B-1093 was named “Recommended Bestseller Product of the Year,” behind which lies Rifeng Bathroom’s brand characteristic of long adhering to user-demand-driven technological innovation. Targeting high-frequency usage pain points such as insufficient water pressure in old residences and toilets prone to clogging, the brand’s independently developed high-flush technology system achieved the breakthrough performance of “five times the flushing force, three-second instant suction,” demonstrating powerful R&D capabilities for tackling tough challenges.
This product not only won the Cutting-Edge Awards’ Recommended Bestseller of the Year, but also supported Rifeng Bathroom in obtaining the market-position certification of “China’s Leading Brand of High-Flush Toilets.” From the independent building of a technology system to market leadership in core categories, Rifeng Bathroom continues to consolidate its competitive barrier in the bathroom field with solid R&D accumulation and precise user insight.
The crowning with three major awards is the industry’s recognition of Rifeng Bathroom’s brand strategy, technological innovation, and user insight. On the occasion of the 30th anniversary of the founding of Rifeng Group, Rifeng Bathroom will continue to deeply cultivate the ultra-durable track, led by the “Ultra-Durable Aesthetics IP,” propelling the deep integration of hard technological strength with intangible heritage culture, and leading the ceramics and bathroom industry toward a new journey of high-quality development with a more differentiated product matrix.
Originally published in WeChat by Chu Wei Quan on 2026-06-05. Translated and edited for English-language readers.